SellSMART not hard is a labor of love.

We wanted to develop a program designed to give independent business owners a competitive edge.
After 23+ years as a sales professional servicing independent optical professionals, I realized there was a lot I had to offer. I had learned in my corporate experience that process, follow through and determination were essential to success. Today's independent business owner wears many hats and running their sales and marketing is daunting.

It all starts with data
"The inner workings of your business are a machine. Your business "machine" has a twin turbo engine that is powered by purpose and profit." Charlene Nichols

We DO NOT shoot in the dark

We DO NOT pretend to know all the answers

We DO NOT follow a cookie cutter model

We DO NOT sleep until we get you results

We DO build you a perfect stack that gives you optimal results

We DO work with you to understand the importance of WHY your business existis

We DO give your business a voice as it evolves into a brand

Built To Scale
We only partner with the best.

Our agency is aligned with the best website developers, marketing strategists, social media experts, graphic artists, programmers, digital ad experts, data scientists, SEO gurus and digital marketing rock stars to ensure you have the tools you need to be the most competitive in your market. Nothing brings us greater pleasure than seeing our customers gain confidence and return their focus to thier business because they KNOW...WE GOT THIS!

Our Work
Explore our portfolio

We love what we do, and we're glad to show you some samples that represent some of the cool things we've done over the years with our clients. Feel free to peruse to get a taste of the projects we've completed that drove results.